Digital Marketing
I build and execute digital marketing strategies that align with brand goals, engage target audiences, and drive measurable results. From social media to email campaigns and SEO content, I bring a data-driven and creative approach to every touchpoint.
Campaign Strategy and Execution - including timelines, reporting, and A/B testing
Paid and Organic Social Media - including Meta, LinkedIn, TikTok, and Pinterest
Email Marketing and Automations - including drip series, re-engagement series, and abandoned cart series
Analytics and Reporting - including ROAS, engagement rate, and subscriber rate
SEO and Content Strategy - including keywords, consistent blogging, and product launches
Brand Voice and Messaging Integration - including guide development, mission and vision statement creation, and internal messaging guides
Focus Areas
Web/SEO:
WordPress
Squarespace
Weebly
WIX
Drupal
Google Analytics
Yoast
Social Media:
Meta Ads Manager
Hootsuite
Later
HubSpot
Buffer
Email Marketing:
MailChimp
Constant Contact
HubSpot
ActiveCampaign
Tools and Platforms
Design and Video:
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Lightroom
Adobe Premiere Pro
Canva
Final Cut Pro